When the new name and logo appeared with 'Thrivent Financial' large and bold, and 'for Lutherans' being light face and much smaller we knew that the 'Lutheran' part would not last a decade. Our church even asked the AAL/LB members to vote against the name change, knowing what was going to happen in the future. Here in Washington County, North, Wisconsin, ELCA pretty much controls the chapter. The first item that was funded was a non-denominational missionary in Chicago. His sister was married to the chapter President. If it's a Lutheran cause, it's was hard to get funding. The excuse is that this is "community money" and that the churches get their own funds. I've got three of five policies switched to another company with lower premiums and higher coverage. The last two will be done this week. Lutherans built Thrivent. It's das to see that an LCMS member, Brad Hewitt, helped tear it down. We now call it Thrivent Financial for Heathens.