When the decision was made to broaden the "customer base," so that other non-Lutheran organizations could "benefit" from a relationship with Thrivent, it was, unabashedly, an opportunity to sell more products due to the shrinking market of aging Lutherans. The spin was obvious. The reality is sales, under a veneer of "sharing the blessings of Thrivent membership." When divisive topics come up (i.e. abortion, gay rights, etc.), you can be assured Thrivent will take a "neutral" ground. Anything else (from their standpoint) would be detrimental to sales from both ends of the continuum. The merger of AAL and LB was financially driven. The "broadening" of the customer base was financially driven. And this most recent move of "neutrality" where Scripture has definitively spoken, is likewise financially driven. And for Thrivent to reconsider, we need to make our voices heard....financially driven.