I would not count it as a hoax, the main stream media is not our friend and they would do and say anything to discredit anyone who goes against their belief.

The Center for Medical Progress has obtained an advertisement to Planned Parenthood clinics from StemExpress, LLC, one of the major purchasers of Planned Parenthood's aborted fetal tissue. This flyer states several times that this is profitable for Planned Parenthood.