In reading the article and its responses I find somewhat disconcerting that there is no mention of turning to Scripture for understanding. Disappointing because God's Word has much to say about this. Local churches and denominations turn to demographic studies and marketing techniques as if church decline were a secular problem and is solvable with programs and Dale Carnegie courses. In the last days the hearts of many will grow cold and many will not endure sound doctrine. It is important to remember God's standard of success is much different from man's. He is looking for obedience and faithfulness not numbers. There are currently things we should be doing better. Apologetics for all but particularly our youth. We easily lose 80% of our confirmands after their confirmation service. How many Christians know WHY they believe WHAT they believe? The church is experiencing a spiritual heart problems. Read Revelation and see how the Lord assessed the seven churches.