Just a couple of Thrivent clarifications...The official name of the company is still Thrivent Financial for Lutherans. Thrivent or Thrivent Financial is the name used for Marketing purposes as we sell to the whole Christian Commmunity. As a LCMS Member and TFL Financial Rep. I do have concerns with the TFL "pride" thing. Still TFL is encouraging Christians to live generously and I see this as a positive from TFL As for the general premise of your article "What is a Lutheran" that is spot on.