Advertise in Reporter

Reporter, the official newspaper of The Lutheran Church— Missouri Synod (LCMS), is the Synod’s principal means of reaching its members — the churches and workers of the LCMS. In 2024, Reporter turns 50!

For five decades, Reporter has kept the churches and workers of the LCMS informed about the news, people, events and resources that equip them for ministry.

The print edition of Reporter reaches the most influential mailboxes in the Synod every month, and the digital edition ( carries that reach even further, as content is emailed to subscribers and shared with countless others on the Synod’s website and social media channels.

Watch your reach grow as new customers find you through your advertisements both in print and online. Add visibility to your important message, and be at the top of our audience’s mind when they are looking for the good or service you provide!

For more information about print, digital or slick insert advertising in Reporter, email, email

View Reporter media kit


Edition Ad Cut-off Date Artwork Due Print Date
January 2023 11/29/23 12/6/23 12/14/23
February 2024 1/10/24 1/17/24 1/25/24
March 2024 2/7/24 2/14/24 2/22/24
April 2024 3/6/24 3/13/24 3/21/23
May 2024 4/10/24 4/17/24 4/25/24
June 2024 5/8/24 5/15/24 5/23/24
July 2024 6/5/24 6/12/24 6/20/24
August 2024 7/10/24 7/17/24 7/25/24
September 2024 8/7/24 8/14/24 8/22/24
October 2024 9/4/24 9/11/24 9/19/24
November 2024 10/2/24 10/9/24 10/17/24
December 2024 10/30/24 11/6/24 11/14/24
January 2025 11/27/24 12/4/24 12/12/24


*Print date indicates the date print publication is mailed. Digital ads will post to website the first day of month advertising is contracted for.

** Since Monday, May 27, is the Memorial Day holiday, Reporter will be delivered on Tuesday, May 28.


Ad Size 1X 3X 6X
Tall Sidebar Ad $1,410 $1,295 $1,235
Sidebar Ad $700 $630 $590
Post Ad $490 $450 $420



Ad Size Wide (pixels) Tall (pixels)
Tall Sidebar Ad 336 560
Sidebar Ad 336 280
Post Ad 468 140

File formats — JPG or PNG

Include master layer Photoshop file or TIFF if available

Recommended 16pt font size

Tools for creating the files: Photoshop, Illustrator,


Ad Size 1X 3X 6X
Full Page $4,305 $4,090 $3,915
1/2 Page $2,420 $2,300 $2,180
1/4 Page $1,410 $1,340 $1,285
1/8 Page $810 $770 $730
1/16 Page $465 $440 $425

NOTE: Increased frequency lowers your rate and increases the impact of your advertising campaign.


Size Inches Wide Inches Tall
Full Page 10.375 15.75

1/2 Page


10.375 7.75
1/4 Page 4 10
  6.25 6.75
  8.25 4.75
1/8 Page 2 10.25
  4 5
  6.25 3.5
1/16 Page 2 4.25
  4 2.5

Note: Each Reporter page measures 11 x 17 inches.


Reporter accepts advertisements for products and services that are nationally available and would be used by congregations and their members.

If you are interested in placing an ad with Reporter, email Bonnie Parker at or call 314-996-1202 to determine if space is available.

Provide us with the following information to be reviewed by the executive editor:

  • A description of your company and services,
  • A description of your product,
  • Intended ad message, and
  • Sample ad copy, if available.

Upon approval, we will send you a confirmation letter and contract detailing your insertion orders, rates and terms.

Note: We reserve the right to reject or cancel any advertisement at any time.

Reporter does not provide ad composition services. The following information should guide you when producing your ads:

Print Guidelines


  • All ad elements must be in CMYK. Black text, borders and rules must be in 100% black. Black-and-white images must be in Grayscale mode. Do not use RGB, spot colors or LAB color anywhere.
  • Total ink coverage (the sum of percentages of each ink used in a four-color process mix) must not exceed 260%. This applies to all four-color process elements: text, strokes, fills, etc. For example, 100% cyan + 100% magenta + 40% yellow + 5% black = 245%. The smaller this number, the better.
  • No bleeds.
  • Photo resolution minimum 200 dpi, maximum 300 dpi.
  • File format — high-res pdf.


  • Try to keep your design simple to improve printability and readability.
  • Large areas of color, or ads that are all reversed out of a color, should be avoided. The amount of ink will lead to smudging as well as changes in hue, density and registration.
  • Sans serif fonts will print better than serif fonts, especially in smaller text. The light, extra-light or thin version of fonts may be too light to read, particularly in color. Small text should always be set to black and not reversed out of a color.
  • Use color text sparingly. Black text prints best.
  • Avoid overlaying color text on a color background. Often there is not enough contrast for readability.
  • If reverse type is used, ensure font is large enough, and aim for high contrast between lettering and background. Keep in mind, studies show reverse type lowers reading comprehension.
  • Practices for best reproduction on newsprint include:— Min. size for color text in a serif font: 12 pt.— Min. size for color text in a sans serif font: 8 pt.

    — Min. size for reverse (white) text on a four-color process background: 12 pt.

    — Min. size for reverse (white) text on a black background: 10 pt.

    — Min. size for a four-color rule or stroke: 2 pt.

  • Color gradations in graphics can be problematic to reproduce on newsprint.
  • Photos should have a minimum resolution of 225 dpi and a maximum of 300 dpi.
  • Use the “U.S. Web Uncoated v.2” profiles to convert RGB photos to CMYK.
  • Your logo is a graphic — be sure it is sized large enough to print correctly.

Please design your print ad in InDesign, Quark or other layout software. Do not build ads in Photoshop.

We do not provide ad composition services, but if you have questions about how to implement any of these guidelines, do not hesitate to contact us.

Submit all files to

Digital Guidelines


  • Keep design simple
  • Choose a clear and enticing call to action
  • Frame the image


  • File formats should be JPG or PNG
  • Include master Layer Photoshop file or TIFF if available
  • Recommended 16pt font size
  • Tools for creating the files: Photoshop, Illustrator,

Submit files and direct any questions on ad production to Bonnie Parker at 314-996-1202 or