Advertise in Reporter

Edition	Ad Cut-off Date*	Ad Art Due	Mail/Delivery Date
January 2025	11/27/2024	12/4/2024	12/12/2024
February 2025	1/8/2025	1/15/2025	1/23/2025
March 2025	2/5/2025	2/12/2025	2/20/2025
April 2025	3/5/2025	3/12/2025	3/20/2025
May 2025	4/9/2025	4/16/2025	4/24/2025
June 2025	5/7/2025	5/14/2025	5/22/2025
July 2025	6/4/2025	6/11/2025	6/19/2025
August 2025	7/9/2025	7/16/2025	7/24/2025
September 2025	8/6/2025	8/13/2025	8/21/2025
October 2025	9/3/2025	9/10/2025	9/18/2025
November 2025	10/1/2025	10/8/2025	10/16/2025
December 2025	10/29/2025	11/5/2025	11/20/25
January 2026	11/26/2025	12/3/2025	12/18/2025

 

Digital ads will post to the website on the first day of the month for which advertising is contracted.

Please note: All “Notices” are due on the 10th of the month preceding each issue. For example, Jan. 10 is the due date for the February issue.

* Deadline for receipt of inserts printed elsewhere and shipped to Breese Journal & Publishing.

Ad Size	1X	3X	6X
Tall Sidebar Ad	$1,410	$1,295	$1,235
Sidebar Ad	$700	$630	$590
Post Ad	$490	$450	$420

 

 

Ad Size	Wide (pixels)	Tall (pixels)
Tall Sidebar Ad	336	560
Sidebar Ad	336	280
Post Ad	468	140

File formats — JPG or PNG

Include master layer Photoshop file or TIFF if available

Recommended 16pt font size

Tools for creating the files: Photoshop, Illustrator, canva.com

Reference article: 14 Design Practices For Display Ads

 

Ad Size	1X	3X	6X
Full Page	$4,305	$4,090	$3,915
1/2 Page	$2,420	$2,300	$2,180
1/4 Page	$1,410	$1,340	$1,285
1/8 Page	$810	$770	$730

NOTE: Increased frequency lowers your rate and increases the impact of your advertising campaign.

 

Size	Inches Wide	Inches Tall
Full Page	10.375	15.75
1/2 Page	10.375	7.75
1/4 Page	4	10
	6.25	6.75
	8.25	4.75
1/8 Page	2	10.25
	4	5
	6.25	3.5

Note: Each Reporter page measures 11 x 17 inches.

 

Reporter accepts advertisements for products and services that are nationally available and would be used by congregations and their members.

If you are interested in placing an ad with Reporter, email Bonnie Parker at bonnie.parker@lcms.org or call 314-996-1202 to determine if space is available.

Provide us with the following information to be reviewed by the executive editor:

• A description of your company and services,

• A description of your product,

• Intended ad message, and

• Sample ad copy, if available.

Upon approval, we will send you a confirmation letter and contract detailing your insertion orders, rates and terms.

Note: We reserve the right to reject or cancel any advertisement at any time.

Reporter does not provide ad composition services. The following information should guide you when producing your ads:

Print Guidelines

Requirements

• All ad elements must be in CMYK. Black text, borders and rules must be in 100% black. Black-and-white images must be in Grayscale mode. Do not use RGB, spot colors or LAB color anywhere.

• Total ink coverage (the sum of percentages of each ink used in a four-color process mix) must not exceed 260%. This applies to all four-color process elements: text, strokes, fills, etc. For example, 100% cyan + 100% magenta + 40% yellow + 5% black = 245%. The smaller this number, the better.

• No bleeds.

• Photo resolution minimum 200 dpi, maximum 300 dpi.

• File format — high-res PDF.

Recommendations

• Try to keep your design simple to improve printability and readability.

• Large areas of color, or ads that are all reversed out of a color, should be avoided. The amount of ink will lead to smudging as well as changes in hue, density and registration.

• Sans serif fonts will print better than serif fonts, especially in smaller text. The light, extra-light or thin version of fonts may be too light to read, particularly in color. Small text should always be set to black and not reversed out of a color.

• Use color text sparingly. Black text prints best.

• Avoid overlaying color text on a color background. Often there is not enough contrast for readability.

• If reverse type is used, ensure font is large enough, and aim for high contrast between lettering and background. Keep in mind, studies show reverse type lowers reading comprehension.

• Practices for best reproduction on newsprint include:— Min. size for color text in a serif font: 12 pt.— Min. size for color text in a sans serif font: 8 pt.— Min. size for reverse (white) text on a four-color process background: 12 pt.

  — Min. size for reverse (white) text on a black background: 10 pt.

  — Min. size for a four-color rule or stroke: 2 pt.

• Color gradations in graphics can be problematic to reproduce on newsprint.

• Photos should have a minimum resolution of 225 dpi and a maximum of 300 dpi.

• Use the “U.S. Web Uncoated v.2” profiles to convert RGB photos to CMYK.

• Your logo is a graphic — be sure it is sized large enough to print correctly.

Please design your print ad in InDesign, Quark or other layout software. Do not build ads in Photoshop.

We do not provide ad composition services, but if you have questions about how to implement any of these guidelines, do not hesitate to contact us.

Submit all files to bonnie.parker@lcms.org.

Digital Guidelines

Suggestions

• Keep design simple

• Choose a clear and enticing call to action

• Frame the image

Specifications

• File formats: JPG or PNG

• Include master Layer Photoshop file or TIFF if available

• Recommended 16pt font size

• Tools for creating the files: Photoshop, Illustrator, canva.com

• Reference article: 14 Design Practices For Display Ads

Submit files and direct any questions on ad production to Bonnie Parker at 314-996-1202 or bonnie.parker@lcms.org.