Changes have been made in the broadcast schedule of several shows on LCMS-owned radio station KFUO-AM. Chuck Rathert, the station’s program director, announced those changes for shows that it broadcasts Monday through Friday.
Host Paul Clayton’s morning show, which airs from 7 to 9:30 a.m. (all times listed are CST), has been renamed “Morning Essentials,” and Host Diane Summer’s 1-4 p.m. show now is titled “The Essence.” Since November, both shows have included short, hourly devotional conversations with guests, along with music.
“Music programming was a part of KFUO until 2007,” Rathert said. “At that time we attempted an all-talk format. We know we lost some listeners who were fans of the music. We hope to regain them with the return of weekday music.”
A new show, titled “Studio A” and hosted by Roland Lettner, airs from 4 to 6 p.m. Rathert said the show has a two-fold focus: “to provide theologically substantive content and to tap the extensive resources of the LCMS seminaries, universities, and parish expertise.”
“Law and Gospel,” hosted by Rev. Tom Baker, has moved to a new time slot, 6 p.m. The show will stream online on the KFUO Web site, www.kfuo.org, during the months the station goes off the air at that time. The first half of the hour-long show will be on the air during February, and the entire show will air beginning in March. KFUO-AM’s license allows it to broadcast only during daylight hours.
KFUO staff spent much of 2009 conducting an evaluation of the “target listener within the religious radio marketplace to revitalize the identity, purpose, and presentation” of the station, Rathert told Reporter.
“We subsequently tightened up our presentation and refocused the goals of some of our shows,” he said. “Our primary goal is to be an exceptional broadcast voice for the theology of the Reformation in an otherwise chaotic and confusing marketplace. We pursue that goal with the resources God has given us.”
“In keeping with the station’s theme of ‘We are where you are,’ ” Rathert added, “listeners can access KFUO programming that is streamed online at www.kfuo.org or by downloading archives on demand.”
Posted Feb. 10, 2010
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